El Sherouk City, Cairo
+20 19283
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Professor
Prof. Wael Kortam
Bachelor of commerce Business Administration With Honours 1986 first of class
Msc in Business Administration College Of Business Cairo University 1991
PHD in Business Administration (Major Marketing research and Marketing information systems) Nottingham University Of Business school 1997
Study Fields: Business Administration
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Consultation Services
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Success Stories
- "Developing A Theory of Ubiquitous Marketing Research: Combining Ideology and Methodology of Marketing Research", Journal of American Science, Vol.8, Iss.4. (Joint with Dr Abeer Mahrous and Dr Samaa Attia).
- "Polarization of Marketing Theory: Fuelling The Quest For Scientific Marketing Truth", Journal of Accounting & Marketing, Vol.1, No. 1, 2012.
- " A Marketing Perspective on The Impact of Students Evaluation on Perceived Learning at Business Schools in Egypt", Journal of Marketing For Higher Education, 2012, Volume 22, Issue 1, PP: 55-70, (Joint with Dr Abeer Mahrous).
" An Exploratory Investigation of The Marketing Practices Conducted by Islamic Banks in Egypt", African Journal of Business and Economic Research, Volume 17, Issue 1, pp: 46-63. (Joint with Dr Mariam Abou-Youssef, Professor Ehab Abouaish and Dr Noha El-Bassiouny).
"The Adoption of Web-Based Marketing in the Travel and Tourism Industry: An Empirical Investigation in Egypt", Journal of Innovation Management in Small and Medium Enterprises, 2012, Volume 20, Number 12, PP: 66-89. (Joint with Dr Rania Hussien and Professor Christine Ennew)
"Knowledge-Based Marketing For Social Innovation in Post-Revolution Egyptian Higher Education Market: Founding Cairo University Social Innovation Center (CUSIC)", Journal Of American Science, Volume 10, Number 2, PP: 143-147 (joint with Ghada Gad)
"Effect of Religiosity on Consumer Attitudes Toward Islamic Banking in Egypt", International Journal of Bank Marketing, 2015, (Forthcoming). (Joint with Dr Mariam Abu-Youssef, Professor Ehab Abouaish and Dr Noha Bassiouny).
Marketing research
Marketing theory and philosophy,
Strategic marketing management
Marketing of service
marketing information systems
Marketing and branding of universities.
Involved since 1988 in teaching business and marketing courses at the undergraduate and postgraduate levels focusing only on the areas of business research methodology, marketing research, marketing philosophy and theory, business information systems, marketing management, strategic marketing, and strategic management. Since 1998 involved in professional training for business and marketing executives across Egypt, the middle east, Europe, Africa, and USA in various business and marketing topics
Between 2002 up to 2021, Dr Kortam has served as marketing and/or consultant to a large number of universities in Egypt including MIU, Cairo University, GUC, Heliopolis, and University of Canada through recommending and leading the implementation of branding plans to augment their competitive advantage in a highly globalized, deregulated and customized higher education industry and market. He co-founded the joint bachelor program between College Of Business Cairo University and College Of Business Georgia state University since 2008. He also founded the joint sports management diploma with the FIFA, international centre for sports studies, Neuchatel University Switzerland and College of Business Cairo University since 2007. Actively involved fundraising and community development through prestigious grand organizations such as the British council, European Union, USAID, JAICA, and CIDA.
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