El Sherouk City, Cairo
+20 19283
Marketing feasibility study (Shoubak Project)
Objective:
Marketing Feasibility Study for Shoubak Helwan
Consultants:
Professor
Prof. Wael Kortam
Year: 2022
Company: Construction project management Company
Project Location: Shoubak, Helwan
Description:
CPM is the public company for real state development. It approached the university to perform a marketing feasibility study to assess the traction of people in in Shoubak Helwan
Project Challenges:
The challenges is to attract clients from various demographic regions to buy in the compound and overcome the current construction bubble caused by the multiple unnecessary client purchasing in the new administrative capital
Outcomes:
The feasibility study proved the success of the project in the alliance with the 2030 Egypt vision and to attract the clients with the suitable payment methods to overcome the construction bubble crises by studying their interests and psychological behaviors.